March 9th saw a revolutionary moment in cinema history as the first set of D-Box seats were installed in our very own Cineworld Glasgow making it the first UK cinema to offer what has been called a '4D experience'.
Since the instalment there are currently 35 D-Box fitted seats in the Renfrew Street Cineworld. These seats cost an extra £4.50 (you can decide yourself if you think its worth it!) and it basically enhances a 3D movie such as John Carter (the box office flop) with movement and vibration seats. John Carter was the first film to be D-Box enabled and the next to come is Avengers Assemble (produced by Marvel Studios and predicted to be a great success). According to DVD Intelligence; "To date, D-Box Motion Code is available on over 900 titles and many prominent Hollywood studios have started embedding D-Box Motion Code on Blu-ray format and theatrical releases."

So the science-y stuff, films that are embedded with the D-Box Motion code programming send frame-by-frame encoded instructions to the seats on which your bottom perches which then move in a synchronised motion to the action you see on the screen. Pretty clever huh? Apparently this new advancement will get your senses quivering "..through the power of movement and feeling, creating a multi-sensorial revoloution in film watching."
Cineworld CEO, Steve Wiener, has said that they are "..absolutely delighted to be the first cinema chain in the UK to introduce the cutting edge D-Box technology and provide a fourth dimension to the cinema experience."
Personally I think that the whole idea is a little out there and I'm not sure if we're quite there yet as a nation. I don't particularly enjoy 3D films as most of the time I feel for the £8.50 I paid that I'm missing a dimension. However, in saying that, I probably would pay that extra £4.50 just to see Robert Downey Jr. dressed as Iron Man/Tony Stark in 4D. I'll leave you to watch the trailer for the D-Box so you can decide for yourself...